Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google's search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Since the platform runs on pay-per-click (PPC) advertising, you have to pay only when a visitor clicks your ad.

Google Ads offers several types of ad formats, including text ads, display ads, shopping ads, video ads, and app ads. Advertisers can also set a budget for their ad campaigns and pay only when someone clicks on their ads (pay-per-click advertising) or when their ads are displayed a certain number of times (cost-per-impression advertising).