Ashridge Mission Model
The Ashridge Mission Model is a strategic management tool that helps organizations define and communicate their mission statement. It was developed in the 1980s by the Ashridge Strategic Management Centre, a research institute at Ashridge Business School in the United Kingdom.

The model consists of four elements:

  1. Purpose: The reason for the organization's existence, beyond just making a profit.

  2. Strategy: The approach the organization takes to achieve its purpose.

  3. Values: The principles and beliefs that guide the behavior and decision-making of the organization.

  4. Behavior: The actions and practices that reflect the organization's purpose, strategy, and values.

The model suggests that the four elements are interdependent and should be aligned with each other to create a cohesive and effective mission statement. By defining and communicating a clear mission statement, an organization can better align its actions and decisions with its goals and values, which can ultimately lead to greater success and fulfillment of its purpose.

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