Continuous Improvement is a philosophy or approach in business that involves ongoing efforts to improve processes, products, and services. The goal of continuous improvement is to make incremental, sustained improvements to all aspects of a business over time, rather than attempting to achieve major improvements all at once.

Continuous improvement can involve a variety of methods, such as lean management, Six Sigma, and Kaizen, and can be applied to all areas of a business, including manufacturing, supply chain management, customer service, and more.

The underlying idea behind continuous improvement is that even small improvements, if made consistently over time, can lead to significant gains in efficiency, quality, and profitability. By focusing on continuous improvement, businesses can stay competitive in a rapidly changing marketplace, adapt to new technologies and consumer trends, and maintain high levels of customer satisfaction.