Conversational bots, also known as chatbots or virtual assistants, are computer programs that use natural language processing (NLP) to simulate human conversation. Conversational bots can be integrated into websites, messaging platforms, or mobile apps, and can interact with users in a conversational manner, providing automated responses to queries and requests.

Conversational bots can be programmed to perform a variety of tasks, such as answering customer questions, providing product recommendations, scheduling appointments, or making reservations. They can also be trained to learn from previous conversations and improve their responses over time.

Conversational bots can be beneficial for businesses as they can provide a more personalized and responsive customer service experience, without requiring human intervention. They can also help businesses save time and resources by automating routine tasks and reducing the workload on customer service or sales teams.

However, conversational bots are not without their limitations. They may not be able to handle complex or nuanced queries and may struggle to understand certain accents or dialects. Additionally, some users may prefer to interact with a human customer service representative for more complex or sensitive issues. As such, it's important for businesses to carefully consider the use cases and limitations of conversational bots before implementing them.