CRM stands for Customer Relationship Management. It refers to a set of practices, strategies, and technologies used by businesses to manage interactions with customers, track customer behavior, and improve customer retention.

CRM systems typically include tools for managing customer data, such as contact information, purchase history, and communication preferences. They also provide features for automating customer communication, such as email marketing, social media engagement, and customer service.

By using a CRM system, businesses can gain insights into customer behavior and preferences, identify patterns in customer interactions, and personalize communication to better meet customer needs. CRM systems can also help businesses track sales and marketing efforts, forecast future demand, and measure the effectiveness of their customer engagement strategies.

Some popular CRM systems include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics CRM.