Field marketing is a type of marketing strategy that involves engaging with potential customers in-person, typically through face-to-face interactions. Field marketing activities often take place outside of a traditional office or retail setting and may involve attending events, conducting product demonstrations, hosting promotional activities, or participating in community outreach programs.

The goal of field marketing is to create a more personalized experience for potential customers and to build brand awareness through direct interaction. By engaging with consumers directly, field marketing can help to generate leads, increase sales, and gather feedback about products or services.

Field marketing can be particularly effective for businesses that sell products or services that require a high degree of trust or personal interaction, such as financial services or healthcare. However, field marketing can be used by any type of business that wants to reach customers in a more personal and direct way.