The GPCT lead qualification framework is a methodology used by sales and marketing teams to identify and prioritize leads based on their level of interest in a product or service. GPCT stands for Goals, Plans, Challenges, and Timeline.

The framework works by asking a series of questions to determine a lead's level of interest and readiness to buy. These questions include:

• Goals: What are the lead's goals and objectives for their business or organization?
• Plans: What plans does the lead have in place to achieve their goals?
• Challenges: What are the lead's current challenges and pain points that they are looking to solve?
• Timeline: What is the lead's timeline for making a decision or taking action?

Based on the answers to these questions, sales and marketing teams can assign a score to each lead to determine their level of interest and prioritize follow-up actions accordingly. This helps to ensure that sales and marketing efforts are focused on leads that are most likely to convert into customers.

The GPCT lead qualification framework is commonly used in inbound marketing and sales processes, where leads are generated through content marketing, social media, or other digital channels. It can be used in conjunction with other lead qualification frameworks and methodologies to improve the effectiveness of sales and marketing efforts.