Gross revenue refers to the total amount of revenue earned by a business or organization before any deductions or expenses are subtracted. It includes all the money earned from sales, services, or any other sources of income.

For example, if a company generates $1,000,000 in revenue from selling its products or services, its gross revenue would be $1,000,000. However, this does not take into account any expenses such as the cost of goods sold, salaries, rent, utilities, or taxes.

Gross revenue is often used as a starting point for calculating a company's net income or profit, which is the amount of money left over after all expenses are deducted from gross revenue. Gross revenue is also important for determining a company's overall financial health and growth potential.