Inbound marketing is a digital marketing strategy that focuses on attracting potential customers to your business by creating valuable content and experiences that are tailored to their needs and interests. The goal of inbound marketing is to attract, engage, and delight potential customers through various online channels, such as social media, blogs, email marketing, and search engines, among others.

The key principle of inbound marketing is to provide value to potential customers by offering them information and resources that they find helpful and relevant, rather than bombarding them with promotional messages. By providing helpful content, businesses can build trust with their audience, establish themselves as thought leaders in their industry, and ultimately, attract more qualified leads and convert them into customers.