Inside sales is a sales strategy in which sales representatives use various channels of communication, such as phone, email, video conferencing, and chat, to sell products or services to customers without meeting them in person. Unlike outside sales, which involves traveling to meet with customers face-to-face, inside sales allows sales representatives to conduct the entire sales process remotely, using technology and virtual tools.

Inside sales teams often work in a call center or a virtual environment, and they typically use customer relationship management (CRM) software to manage leads, track customer interactions, and analyze sales data. Inside sales representatives use a consultative approach to selling, which involves asking questions to understand the customer's needs and providing customized solutions to meet those needs.

Inside sales is becoming increasingly popular as more customers prefer to research products and services online and engage with sales representatives through digital channels. This sales approach is often used by companies that sell software, technology products, or other complex solutions that require a more consultative sales process.

Inside sales offers several advantages over traditional outside sales, including lower costs, faster sales cycles, and the ability to reach a larger audience of potential customers. Additionally, it allows sales representatives to work from anywhere, which provides more flexibility and work-life balance.