Lead nurturing is the process of building relationships with potential customers (leads) in order to guide them through the sales funnel and eventually convert them into paying customers. This involves providing relevant and valuable content to the leads at various stages of the buying journey, in order to educate, engage and maintain their interest in the product or service being offered.

Some tactics of lead nurturing include:

1. Email campaigns: Regularly sending targeted and personalized emails to leads with educational and promotional content based on their interests and behavior.
   
   
2. Social media engagement: Using social media to connect and engage with leads by sharing relevant content, responding to comments and messages, and creating a sense of community.
   
   
3. Content marketing: Creating and distributing valuable and informative content such as blogs, ebooks, videos, webinars and whitepapers to attract and educate leads.
   
   
4. Remarketing: Using targeted ads to retarget leads who have previously engaged with the brand, to keep the brand top of mind.
   
   
5. Personalization: Personalizing the content and messaging to each lead based on their interests, behavior, and preferences to create a more personalized experience.
   
   
6. Lead scoring: Assigning a score to each lead based on their engagement and behavior with the brand, to identify the most qualified leads and prioritize follow-up.
   

Overall, lead nurturing is an important strategy for building relationships with potential customers, and can help businesses improve their conversion rates and increase their revenue. By providing valuable content and engaging with leads at each stage of the buying journey, businesses can build trust and credibility with their audience and ultimately drive more sales.