Net revenue, also known as net sales, is the total amount of revenue generated by a business after deducting any returns, discounts, and allowances from its gross revenue.

Gross revenue is the total amount of revenue a business earns from selling its products or services before taking into account any deductions or expenses. Net revenue is calculated by subtracting any deductions or expenses from gross revenue.

For example, if a company generates $1,000,000 in revenue from the sales of its products, but has $100,000 in returns, $50,000 in discounts, and $25,000 in allowances, then its net revenue would be $825,000.