Touchpoints in business refer to the various points of contact or interaction that a customer has with a company or its products and services. These touchpoints can include any point where a customer comes into contact with the company, whether it's online, in-store, or through other channels.

Examples of touchpoints can include:

1. Website: a customer visits a company's website to research a product or service.
   
   
2. Social media: a customer interacts with a company's social media accounts, such as liking or commenting on a post.
   
   
3. Customer service: a customer contacts a company's customer service team for support or to resolve an issue.
   
   
4. In-store experience: a customer visits a company's physical store and interacts with sales associates or products.
   
   
5. Email marketing: a customer receives promotional emails from a company.
   
   
6. Advertising: a customer sees an advertisement for a company's products or services.
   

Each touchpoint provides an opportunity for a company to make a positive impression on the customer, and it is important for businesses to carefully manage and optimize these touchpoints to create a positive customer experience and build long-term customer relationships.