Augmented Product
In marketing, an augmented product is a product that has been enhanced with additional features and benefits beyond its basic or core functions. These additional features and benefits are designed to provide added value to the customer and to differentiate the product from competitors.

The augmented product can be thought of as a hierarchy of product features, with the core product at the base and additional features layered on top. For example, a car's core product is its ability to transport people from one place to another. However, the augmented product might include features such as leather seats, a sunroof, a premium sound system, and advanced safety features such as lane departure warnings and collision avoidance systems.

Some examples of augmented products include:

  1. Smartphones: Smartphones are a good example of an augmented product, as they typically offer a range of additional features beyond their basic functions as communication devices. These might include high-quality cameras, access to a range of apps, and advanced security features.

  2. Fitness trackers: Fitness trackers are designed to track physical activity and provide data on steps taken, calories burned, and other metrics. However, many fitness trackers also offer additional features such as heart rate monitoring, sleep tracking, and GPS capabilities.

  3. Airlines: Airlines often offer an augmented product by providing additional features such as in-flight entertainment, Wi-Fi, and premium seating options.

Overall, the augmented product is an important concept in marketing, as it allows companies to differentiate their products from competitors and provide added value to customers. By offering a range of additional features and benefits, companies can attract and retain customers who are looking for a more complete and satisfying product experience.

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