In business, a dashboard is a visual display of key performance indicators (KPIs) or metrics that help managers and executives monitor and analyze the performance of their organization. Dashboards typically display data in the form of charts, graphs, or tables, allowing users to quickly and easily understand trends and patterns in their data.

Dashboards can be used in many different areas of business, such as sales, marketing, finance, and operations. Examples of KPIs that may be included in a business dashboard include:

  • Sales revenue
  • Profit margins
  • Customer acquisition cost
  • Website traffic
  • Social media engagement
  • Employee productivity
  • Inventory levels
  • Customer satisfaction

Dashboards are often used to track progress toward goals, identify areas for improvement, and make data-driven decisions. They can be customized to meet the specific needs of each business or department and can be accessed by multiple users within an organization.

Some businesses use dashboard software to create and manage their dashboards, while others create them manually using tools like Microsoft Excel or Google Sheets. Regardless of the method used, the goal of a business dashboard is to provide a quick and easy way to monitor and analyze key performance indicators and help managers and executives make informed decisions.

See all terms