Jobs To Be Done (JTBD) is a framework used in product development and marketing to understand the needs and motivations of customers. It is based on the idea that customers hire products or services to help them accomplish a specific job, rather than simply buying a product or service for its features or benefits.

The JTBD framework involves identifying the specific job or task that a customer is trying to accomplish, and then designing products and services that meet those needs. It involves understanding the customer's goals, challenges, and pain points, and designing products and services that provide a solution to those challenges.

The JTBD framework can be used to design new products and services, as well as to improve existing ones. It involves gathering data from customers through interviews, surveys, and other research methods, and using that data to identify the specific jobs that customers are trying to accomplish.

Once the jobs have been identified, the product or service can be designed to meet those needs, rather than simply focusing on features or benefits. This approach can help to ensure that the product or service is more closely aligned with the needs and motivations of the customer, leading to higher customer satisfaction and increased sales.

The JTBD framework is based on the idea that customers are not simply buying a product or service, but are hiring it to help them accomplish a specific job. By understanding those jobs, product developers and marketers can create products and services that meet those needs, leading to more satisfied customers and increased sales.