Outbound marketing, also known as traditional marketing, is a form of marketing where a company initiates contact with potential customers in order to promote or sell its products or services. It involves using advertising, direct mail, telemarketing, and other outbound tactics to reach a large audience.

Outbound marketing is generally more interruptive and less targeted than inbound marketing, which focuses on attracting customers through relevant and helpful content. Outbound marketing is often seen as a more traditional approach to marketing, whereas inbound marketing is a more modern approach that has become popular with the rise of the internet and social media.

Some examples of outbound marketing tactics include television and radio ads, print advertisements, billboards, direct mail campaigns, telemarketing, and cold calling. While outbound marketing can reach a large audience, it can also be expensive and less effective than other forms of marketing, as customers may feel interrupted or annoyed by unsolicited messages.

However, outbound marketing can still be effective when used strategically and in conjunction with other marketing tactics. For example, a company may use outbound marketing to generate brand awareness and interest, while using inbound marketing to nurture leads and convert them into customers.