In sales, outreach refers to the process of reaching out to potential customers or clients in order to establish a relationship, generate interest, and ultimately close a sale. It is a proactive approach to sales that involves identifying and targeting individuals or companies who may be interested in a product or service, and making contact with them through various means such as email, phone, social media, or in-person meetings.

Outreach in sales can take many forms, depending on the industry, product or service being offered, and the target audience. Examples of sales outreach activities may include sending personalized emails or messages, making cold calls or warm calls, attending networking events or trade shows, hosting webinars or demos, or using targeted advertising to reach potential customers.

The goal of sales outreach is to build relationships with potential customers, establish trust, and ultimately convince them to purchase a product or service. This requires a personalized and targeted approach that takes into account the specific needs and preferences of each potential customer, as well as a thorough understanding of the product or service being offered and how it can benefit the customer.