The sales leads to close ratio is a metric used to measure the effectiveness of a sales team in converting leads or prospects into actual sales. It is calculated by dividing the number of sales made by the total number of leads or prospects that were generated during a specific period of time, typically a month or a quarter.

For example, if a sales team generated 100 leads in a month and closed 20 of those leads, the sales leads to close ratio would be 20%. This means that the sales team was able to convert 20% of the leads generated into actual sales.

A high sales leads to close ratio indicates that the sales team is effective in converting leads into sales, while a low ratio suggests that there may be issues with the sales process, such as ineffective lead generation, poor lead qualification, or inadequate sales skills.

Tracking the sales leads to close ratio can help sales teams to identify areas of improvement in their sales process, set realistic sales goals, and measure their progress towards achieving those goals. It can also be used to compare the performance of different salespeople or teams, as well as to benchmark against industry standards.