The sales process is the set of steps that a business or salesperson follows to identify potential customers, build relationships, and ultimately close a sale.

Here are 10 common steps in the sales process:

1. Prospecting: Identify potential customers and gather information about their needs and interests.
2. Planning, gathering, and preparation. Determine whether a prospect has a genuine interest in purchasing the product or service.
3. Needs assessment: Ask questions to understand the prospect's needs and pain points, and explain how your product or service can solve them.
4. Solving the buyer's problem.
5. Presentation: Demonstrate how your product or service can solve the prospect's problem, addressing any concerns or objections they may have.
6. Proposal: Provide a detailed proposal that outlines the product or service offering, including pricing, delivery, and support.
7. Deliver on the promise.
8. Follow-up: Send a thank-you note or email, and stay in touch with the prospect to answer any questions and build the relationship.
9. Reporting and communicating.
10. Evaluate and improve.

The exact steps and order may vary depending on the industry, company, or salesperson, but these 10 steps provide a general framework for the sales process.