Sales win rate ratio is a metric used in sales to measure the percentage of deals won out of the total number of deals pursued by a sales team or individual. It is calculated by dividing the number of deals won by the total number of deals pursued, and multiplying by 100 to get a percentage.

For example, if a salesperson pursues 100 deals and wins 20 of them, their sales win rate ratio would be 20% (20/100 x 100%).

The sales win rate ratio is an important metric for sales teams and organizations to track as it provides insight into the effectiveness of their sales efforts. A high win rate suggests that the team is pursuing the right opportunities and executing their sales process effectively, while a low win rate indicates areas for improvement in their sales strategy, process, or skills.