Smart content in marketing refers to content that is personalized and targeted to specific segments of a company's audience based on their interests, behavior, and preferences. It uses data and technology to provide customized experiences for users, tailoring the content to meet their needs and interests.

Smart content can be used in various marketing channels, such as email, social media, and website landing pages. For example, a company might use smart content to personalize email marketing campaigns, creating unique messages and calls-to-action for different segments of its email list based on their engagement history or demographics.

Smart content helps companies improve engagement and conversion rates by providing users with relevant and personalized content that is more likely to capture their attention and lead to desired actions, such as making a purchase or filling out a form. By using data and technology to create more effective content, companies can improve their marketing results and build stronger relationships with their audience.