In business, a "starving crowd" refers to a market or group of consumers who are actively seeking or in great need of a particular product or service. The term "starving" implies that this market is highly motivated and eager to find a solution to their problem or need.

Identifying a starving crowd is a key concept in entrepreneurship and marketing, as it represents an opportunity to create and sell a product or service that meets a clear and urgent demand. By targeting a starving crowd, businesses can often achieve greater success and growth than by trying to create demand for a product or service that is not yet well understood or desired by the market.

To identify a starving crowd, businesses may conduct market research, analyze trends and consumer behavior, and identify gaps or opportunities in the market. Once a starving crowd is identified, businesses can tailor their products, services, and marketing strategies to meet the specific needs and preferences of this market, increasing their chances of success and profitability.