SWOT analysis is a strategic planning tool that is commonly used to evaluate the strengths, weaknesses, opportunities, and threats of a business, project, or organization. It is a structured approach that helps to identify internal and external factors that can impact the success of a venture.

The acronym SWOT stands for:

• Strengths: These are the positive attributes or resources that the business possesses. They could be related to the company's products, brand reputation, financial position, or expertise.
  
  
• Weaknesses: These are the negative aspects of the business that need improvement. They could be related to areas such as product quality, customer service, or employee skills.
  
  
• Opportunities: These are external factors that the business could potentially leverage to its advantage. They could be related to emerging markets, changes in technology, or new customer segments.
  
  
• Threats: These are external factors that could negatively impact the business. They could be related to competition, changes in regulations, or economic downturns.
  

By analyzing the strengths, weaknesses, opportunities, and threats of a business or project, SWOT analysis provides insights into how to leverage the strengths, address the weaknesses, capitalize on opportunities, and mitigate the threats to achieve the desired outcomes.