In business in general, user acquisition refers to the process of acquiring new customers or users for a product or service. It is a key metric for businesses looking to grow and increase revenue, and can involve a range of activities and strategies aimed at attracting and converting potential customers or users.

In addition to digital products, user acquisition in business can refer to acquiring new customers or users for a wide range of products and services, including physical products, subscription services, and B2B software solutions.

Common strategies for user acquisition in business include advertising, content marketing, events and sponsorships, email marketing, referral marketing, and search engine optimization. The ultimate goal of user acquisition in business is to attract new customers or users and convert them into loyal, repeat customers who contribute to the long-term success of the business.