Unique Selling Proposition (USP) refers to a unique and compelling aspect or benefit of a product or service that sets it apart from the competition and gives it a competitive advantage in the marketplace.

A USP is a statement that communicates the key benefits and value proposition of a product or service to potential customers. It helps to differentiate the product or service from similar offerings in the market and communicates the unique value that it offers.

A USP can be based on various factors, such as product quality, pricing, features, convenience, customer service, or brand reputation. The USP should be relevant and important to the target audience and should address their needs, wants, and pain points.

Some examples of effective USPs include:

• Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30 minutes or less — or it's free."
• Volvo: "Volvo cars are the safest cars on the road."
• Apple: "Think different."

A strong USP can help businesses to attract and retain customers, increase market share, and build a strong brand identity.