UX/UI design refers to the process of designing the user experience (UX) and user interface (UI) of a digital product, such as a website, mobile app, or software application.

UX design focuses on the overall experience that a user has when interacting with a product. This includes understanding user needs, conducting research to gain insights, creating user personas, and designing the user journey. UX designers aim to create a product that is intuitive and easy to use, while also meeting the needs of the user.

UI design, on the other hand, is concerned with the visual and interactive elements of a product. This includes creating a consistent visual language, designing icons, buttons, menus, and other interface elements, and ensuring that the design is accessible to all users. UI designers aim to create a product that is visually appealing and engaging, while also being easy to navigate.

The UX/UI design process typically involves multiple stages, including research and analysis, ideation and prototyping, testing and iteration, and implementation. Both UX and UI designers work closely together to create a cohesive and effective design that meets the needs of the user and achieves the goals of the product.