Video in marketing refers to the use of videos as a tool to promote and advertise products, services, or brands. It has become an increasingly popular form of marketing in recent years due to the growing popularity of video consumption online and the various benefits it offers.

Video marketing can take many forms, including explainer videos, product demos, testimonials, brand stories, social media videos, and more. These videos can be shared on a variety of platforms, such as YouTube, social media, websites, and email campaigns.

The benefits of video marketing include:

1. Improved engagement: Video content is more engaging and memorable than text or images, making it easier for businesses to connect with their target audience.
   
   
2. Increased reach: Videos can be shared across multiple channels and platforms, allowing businesses to reach a wider audience.
   
   
3. Improved SEO: Videos can improve a website's search engine optimization (SEO) by increasing the time visitors spend on the site.
   
   
4. Enhanced brand awareness: Video marketing can help businesses build brand awareness and recognition by telling their brand story and showcasing their products or services.
   
   
5. Better conversion rates: Video content can help increase conversion rates by providing valuable information to potential customers and creating an emotional connection with the brand.
   

Overall, video marketing is a powerful tool for businesses looking to improve their marketing efforts and reach their target audience in a more engaging and effective way.