Window of Opportunity is a term used in business and project management that refers to a specific period of time during which an opportunity exists to achieve a particular goal or complete a task successfully. This window of opportunity can arise due to various factors, such as market conditions, technological advancements, or other external factors.

The window of opportunity is often seen as a critical time frame for taking action and making progress towards a specific goal or objective. It is a limited period of time, and if missed, the opportunity may be lost or become less advantageous.

For example, in the context of product development, a company may have a window of opportunity to launch a new product due to favorable market conditions, consumer demand, or technological advancements. If the company fails to take advantage of this opportunity within the specified time frame, it may lose its competitive advantage, and the opportunity may pass to other companies.

Therefore, identifying and capitalizing on the window of opportunity is often seen as critical to achieving success in business and project management.